Why we exist
Tracking shouldn't feel like homework
Nutrition tracking has been around for decades with the same fatal flaw: it's tedious. Searching databases, weighing food, scanning barcodes — most people give up within two weeks, not because they stop caring, but because the tools demand too much.
We founded Plately in 2022 with a simple belief: if AI can recognize faces and drive cars, it should be able to look at your dinner and tell you what's in it. So we built computer-vision models trained on millions of meal images, paired them with verified nutrition databases, and wrapped it all in an app that takes three seconds to use.
What we believe
- Simple beats perfect. An estimate you actually log every day beats a precise measurement you abandon in a week.
- Supportive, not restrictive. Food is joy, culture, and family. Plately helps you understand your eating — it never shames you for it.
- Every cuisine counts. Nutrition tech has historically ignored most of the world's food. Our models are trained on global cuisines from day one.
- Your data is yours. We don't sell personal data. Full stop.
Who we are
Plately Inc is a team of engineers, nutrition enthusiasts, and designers headquartered in Wilmington, Delaware, working with collaborators around the world. We're a small, focused team of 11–50 people who care deeply about building technology that makes healthy living accessible to everyone.
Plately provides general nutrition information and is designed for everyday awareness — not clinical or medical treatment. For medical dietary advice, please consult a healthcare professional.
Get in touch
We love hearing from users, partners, and press. Reach us at hello@plately.net or follow our journey on LinkedIn.
